XRX

Persistent Identity

Powering Human–AI Relationships.

XRX is building the persistent identity layer that allows AI to remember, maintain continuity, and develop relationships over time.

Explore our products What is persistent identity?

01 · About

Intelligence changes.
Identity endures.

AI can reason, generate, and respond. Persistent identity gives it something different: continuity.

It allows an AI to remain itself, understand who it is interacting with, and carry that relationship forward instead of treating every encounter as a blank slate.

  1. 01

    Remember what matters over time

  2. 02

    Maintain a consistent identity

  3. 03

    Recognize people and relationships

  4. 04

    Continue across products and surfaces

  5. 05

    Evolve without starting over

How we got here

Built from experience creating interactive worlds.

Our team spent decades building games, immersive experiences, and intelligent systems designed to engage people in real time. Across every format, the same limitation kept appearing: the experience ended, and the relationship disappeared with it.

XRX began with a simple conviction. AI becomes fundamentally more useful when it can carry identity and shared history forward. Persistent identity is the foundation beneath every product we build.

02 · Products

One identity layer.
A growing family of products.

XRX packages persistent identity into products for businesses and people. It starts with characters and expands wherever continuity makes AI more useful.

Available through partnership

XALIVE for Business

Turn single interactions into ongoing relationships.

For IP holders, brands, and enterprises creating official characters or custom AI experiences. XALIVE carries the same identity and relationship across approved physical and digital touchpoints.

Build with XRX
01 · Meet

Create the moment

Begin in an app, website, game, event, retail space, or live experience.

02 · Continue

Move with them

Carry the same identity into the next approved channel or experience.

03 · Return

Build continuity

Recognize the individual and build naturally on shared history.

04 · Expand

Open new experiences

Extend the relationship into content, membership, education, service, and more.

Coming soon

Create a character that grows with you.

Bring a character to life, shape who they are, and build a relationship that continues across repeated interactions.

For people · Character-based

Coming soon

Give the AI you use a persistent identity.

For assistants, tutors, coaches, and other everyday AI experiences that become more useful when they understand your history and how you work.

For people · Beyond characters

What it enables

Designed around the relationship.

Every XRX product is built on the same set of outcomes. What happens underneath stays underneath.

01

It remembers

Shared history carries forward, so the next interaction starts where the last one left off.

02

It reacts to your emotions

The experience responds to how you are feeling, not only to the words you type or say.

03

It stays itself

Its identity, character, voice, and boundaries remain consistent over time.

04

It understands context

What matters in the moment comes forward without treating every interaction as a blank slate.

05

It takes initiative

Experiences can initiate, continue, and re-engage instead of waiting for another prompt.

06

You set the rules

Organizations and creators control how an identity behaves, where it appears, and what it represents.

Relationship continuity

The same identity.
Wherever you meet.

A conversation can begin in one experience, continue in another, and return weeks later without starting over.

Meet

A first interaction through an event, display, game, app, or website.

Continue

The same identity moves into the next approved experience.

Return

The individual comes back later and the relationship carries on.

Grow

Every interaction adds context and makes the next one more personal.

Same identity · Same relationship

03 · Team

Built by people who have shipped at scale.

Technology, products, partnerships, and companies built across multiple generations of interactive experiences.

Jongseok Park

Co-Founder & CEO

Institutional investing, company building, customer acquisition, and global partnerships across complex and emerging markets.

Sung Joon “Luke” Park

Co-Founder & CTO

More than two decades building gaming, immersive, and interactive technology products used by millions.

Recognition

Where we were selected, who we build with, and where this team comes from.

Programs and recognition

  • NVIDIA Inception Program
  • Microsoft Launcher Program
  • CES 2026 Official Exhibitor

Partners and institutions

Public agencies, research institutes and companies XRX works with in Korea.

  • Incheon International Airport Corporation
  • Incheon Technopark
  • Korea Institute of Industrial Technology
  • Impactrum
  • Zest IP
  • CA Partners
  • REPAN

Where our team has shipped

These are not XRX clients. They are the companies and productions the people here worked on before this, across games, XR and enterprise AI.

  • Disney
  • National Geographic
  • Samsung
  • Shinsegae I&C
  • E-mart
  • Hyundai Futurenet

04 · Contact

What could persistent identity make possible for you?

Characters, products, partnerships, or something we have not seen before. Tell us what you are building.

business@xrx.studio